Regional Communication Specialist

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Responsibilities
Build and maintain relationships with Rome based and regional journalists (TV, radio, print, online).
Develop strong networks across local and regional digital publications.
Support the team to work with regional storytelling angles and proactive pitching.
Identify and activate local PR opportunities linked to cultural moments, events, and campaigns.
Represent Lush at media events, appointments, and community meetings.
Develop a program of in store events and activations at Via del Corso, in collaboration with central teams and under the PR & Communication Manager supervision.
Support the positioning of the flagship store as a key brand and cultural destination.
From January 2027, develop regional partnerships and event opportunities across Central and Southern Italy.
Contribute to local marketing initiatives aimed at increasing footfall and brand engagement.
Support Lush Italy PR specialist with local creators management across Rome and the Central Southern region.
Support product seeding, one to one meetings, and event invitations for local talent.




Help grow and activate a broader local community of customers, creators, media, and brand advocates.
Collaborate closely with the Communications team on creative development and execution.
Monitor media coverage, UGC listening, and audience engagement to optimise content performance.
Support reporting on PR and marketing activity, evaluating impact on brand awareness and business results.
Requirements
1 to 2 years' experience in PR, communications, or marketing (agency or brand side).
Based in Rome with strong knowledge of the local media, cultural, and creator landscape.
A confident storyteller with excellent writing and copy editing skills.
Strong passion for culture, events, and experiential marketing.
A proactive mindset, eager to learn and well connected to local city life and cultural activity.
Creativity and confidence to challenge traditional communication approaches.
Ability to work in a fast p

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7b8brz