Job brief Our client is a leader in AI-driven vertical solutions it helps users enhance core skill development and knowledge acquisition. Its core offering centers on intelligent user-centric mobile apps powered by self-developed AI algorithms and big data analytics that deliver personalized efficient and scalable services.
With over a decade of experience in this space it has built a robust product matrix an ecosystem of hundreds of millions of active users and a mature tech system (including adaptive learning algorithms and real-time data analysis) to ensure service quality and user retention.
Now accelerating its global expansion the company is seeking a seasoned User Acquisition Manager to lead performance marketing efforts and drive global user growth.
Responsibilities Lead and manage large-scale user acquisition (UA) performance marketing campaigns across Facebook Google TikTok Applovin and other ad networks leveraging data-driven decision-making to maximize user acquisition efficiency.

Optimize UA campaign performance end-to-end including budget allocation channel selection and audience refinement to consistently improve cost-per-acquisition (CPA) and user quality.
Define clear user acquisition strategies aligned with global growth objectives ensuring UA initiatives directly contribute to scalable user growth.
Collaborate with product and data teams to align UA strategies with business goals while building and optimizing advanced campaign structures audience targeting and automation workflows for UA performance
Partner with creative and design teams: deliver UA-focused KPI insights to inspire high-impact creative concepts and test new creative angles to drive continuous improvement in user acquisition conversion rates
Own UA-specific marketing analytics pipelines: ensure accurate tracking reporting and interpretation of campaign data to measure UA effectiveness and identify optimization opportunities.
Requirements 3 years in digital marketing roles with minim

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