Product Marketing Leader

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7b8l1f

The role
We are seeking a "T-Shaped" Product Marketing Leader who blends a high-level strategic vision of the market with a strong operational drive to execute.
In this role, you will support the end-to-end product marketing lifecycle. You will be responsible for everything from participating in the definition of strategic positioning and managing analyst relations to independently producing tactical marketing assets.
Acting as a crucial mediator, you will seamlessly align the needs of Product, Sales, Marketing, and executive leadership.
Responsibilities
Own the Messaging: Create and evolve Mia-Platform's positioning and unique value propositions.
Product-to-Value Translation: Translate highly complex technical features into clear, compelling business benefits for diverse stakeholders (ranging from Developers to CTOs and C-level executives).
Analyst Relations: Actively manage relationships and strategic briefings with major industry analysts, ensuring Mia-Platform is strongly positioned in key market research.
Competitive Intelligence:



Continuously monitor competitors and emerging tech trends to identify growth opportunities and keep the business steps ahead.
Equip the Sales Team: Provide the sales force with the tactical collateral needed to close complex enterprise deals.
Asset Creation: Independently produce high-quality case studies, pitch decks, competitive battlecards, and product documentation.
Go-To-Market (GTM): Collaborate closely with R&D; teams to define launch roadmaps and drive the market adoption of new features and products.
Qualifications
4-7+ years of experience in Product Marketing within the B2B Tech or Enterprise SaaS sectors.
Proven success in launching software products and running successful product adoption campaigns.
Comfortable and experienced working hand-in-hand with engineering, product, and R&D; teams. You must be technically minded, while you don't need to be a developer, you must speak their language and navigate technical complexity w

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7b8l1f