Experteer Overview In this role you will design and lead omnichannel customer activation programs that connect data, technology, and content to deliver personalized experiences across the customer journey. You will shape Costa's customer engagement strategy, aligning activation with commercial goals and multi‐market execution. You will own end‐to‐end activation across owned channels, paid media, and human touchpoints, ensuring consistent impact and measurable value. You will collaborate with IT, Martech, and business teams to embed personalization, predictive insights, and dynamic content at scale.
Retribuzione / Benefits Design, implement, and optimize end‐to‐end omnichannel journeys across CRM, digital platforms, media, and offline interactions
Orchestrate activation levers across owned CRM channels (email, SMS, push, WhatsApp) and align with paid, digital, and sales channels
Integrate content strategy, segmentation, personalization, and execution into a unified framework using the CDP
Manage external service providers and collaborate with IT, Digital, Martech,

and other stakeholders for flawless execution
Oversee technical execution of campaigns (setup, QA, automation logic, tracking) and ensure data integrity
Define contact strategies, priorities, and rules; govern lifecycle journeys and outbound campaigns
Monitor performance metrics (engagement, conversion, retention, CLV) and drive continuous optimization
Lead cross‐market activation with data‐driven insights, GDPR compliance, and a test‐and‐learn approach
Responsabilità 10+ years of experience in CRM, customer activation, lifecycle marketing, personalization, and Martech‐driven projects
Proven omnichannel orchestration across CRM, media, digital, and offline channels
Strong expertise in customer experience, digital transformation, journey orchestration, campaign management, and personalized content frameworks
Hands‐on experience with marketing automation platforms and personalization engines
Strong analytical

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