06 ago - Milano
Warner Bros. Discovery
**_Welcome to Warner Bros. Discoverythe stuff dreams are made of._** **Who We Are** When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the _storytellers_ bringing our characters to life, the_ creators_ bringing them to your living rooms and the _dreamers_ creating what’s next From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive. **Your New Role...** As the Italy Merchandising Specialist, you will play a key role in shaping how audiences in Italy experience content on HBO Max. Reporting to the Regional Markets Lead, you will focus on optimising content visibility and engagement by adapting global strategies to the Italian market. With a focus on audience behaviour and local content, you will help create a seamless and personalised experience for Italian subscribers. **Your Role Accountabilities...**
- Oversee day-to-day operations of the Italian homepage, including merchandising local originals and country-specific content.
- Execute select pan-European pages in partnership with the wider EMEA Merchandising team.
- Work with Campaigns, Sports, CRM,
and Marketing teams to align merchandising with wider brand initiatives.
- Resolve high-priority operational issues to maintain smooth platform performance.
- Adapt global and regional strategies to suit the Italian market and cultural trends.
- Shape merchandising approaches for local originals programming and local acquisition activity.
- Use performance data to provide insights and recommendations to regional and global teams.
- Act as the main merchandising contact for local Marketing and Content stakeholders.
- Contribute to continuous improvement by enhancing workflows, tooling, and best practices across EMEA. **Qualifications & Experience...**
- ** Language Skills**: Fluency in English and Italian.
- ** Content Knowledge**: Strong knowledge of Italian content, WBD’s catalogue, and the wider market landscape.
- ** Evidence-Based Approach**: Ability to interpret data and adjust merchandising or content strategies accordingly.
- ** Audience Focus**: Dedicated to creating seamless, personalised experiences that increase engagement.
- ** Operational Expertise**: Experience with digital merchandising, CMS tools, and workflow optimisation.
- ** Cross-Functional Skills**: Experienced in working with teams across Scheduling, Marketing, Content Ops, Engineering, and other areas. **How We Get Things Done** **Championing Inclusion at WBD
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