Marketing Director

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**Marketing Director** **Carpe Diem Tours** Rome, Italy | Hybrid (3 days/week in office + travel) **Reports to**: CEO **Role Overview** Carpe Diem Tours is seeking a **Marketing Director** to define, lead, and execute our marketing strategy across all channels. This is a **player-coach role** combining strategic ownership with hands-on involvement. You will lead multiple in-house marketing teams, own the marketing budget, collaborate closely with senior leadership, and oversee external partners. You will take a **proactive approach** to identifying growth opportunities, improving performance, and evolving the marketing function, while acting as a key connection between the marketing department, the CEO, and the Board of Directors. Your focus will be on driving growth in line with company projections while maintaining and evolving an established brand. **What Success Looks Like**
- Achieving company sales targets
- Increasing direct revenue by **12%**: - Successful execution of new product launches **Marketing Functions You Will Own**
- **Performance & Channel Marketing**: OTA marketing (leading the in-house OTA team), SEO, PPC strategy and vendor management
- **Content, Copy & Social Media**: Oversight of all marketing copy and the in-house Copywriter and Social Media / Content team
- **Digital Experience**: Website content, performance, CRO, UX, and coordination with the internal tech team
- **Brand, Innovation & Emerging Channels**: Brand stewardship, AI/LLM search visibility,



and testing new tools and approaches **Key Responsibilities**
- Define and evolve marketing strategy in collaboration with leadership
- Plan and execute integrated, multi-channel campaigns
- Lead, align, and develop four in-house marketing teams
- Own and manage the marketing budget and investment decisions
- Manage external agencies and vendors
- Ensure brand consistency while supporting ongoing evolution
- Track performance, report results, and provide insights to leadership **Skills & Attributes**
- Strategic, execution-focused marketer with strong ownership mentality
- Proven people leader able to set direction and hold teams accountable
- Creative thinker grounded in data and results
- Comfortable managing multiple teams, channels, and priorities
- Working knowledge of **AI and LLM tools** applied practically in marketing
- Excellent written and verbal communication skills in **English** **Experience & Qualifications**
- 3-5 years of marketing experience with increasing responsibility
- Proven experience leading teams and owning marketing budgets
- **Experience in tours or experience based businesses required**: - **Fluency in English required** **Location & Work Style**
- Hybrid role based in Rome
- In-office **3 days per week**: - Travel to other Carpe Diem Tours destinations as need Pay: From €45,000.00 per year Work Location: Hybrid remote in 00185 Roma

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