Senior Brand Manager

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7ba2mz

In this role you will develop and drive the marketing annual plan for assigned products, aligning global strategy with local execution to boost sales and profitability.
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You will coordinate marketing and field activities, contribute to the Oncology Franchise, and lead cross‐functional teams from concept to launch.
You will oversee competitive intelligence, design local channel plans, and validate tools within budget and regulatory constraints.
You will analyze ROI, manage events budgets, and steer digital solution initiatives to deliver measurable impact.ResponsibilitiesDevelop,



propose and implement the marketing annual plan for assigned products in line with Global Marketing and local BU objectivesCoordinate marketing and field activities to ensure strategy follow‐up and coherence with global objectivesContribute to the development of the Oncology FranchiseOrganize competitive intelligence and local market studies; consolidate international market informationDesign local marketing plan by channel and targets and arbitrate for global alignmentLead cross‐functional teams from concept to launch, ensuring collaboration across design, engineering, quality, and data teamsReview promotional materials and validate xrdztoy marketing tools within budgets and regulatory constraintsManage national conferences and congresses, including budget preparationAnalyze marketing campaign results and tool effectiveness; monitor ROI and define corrective actionsEnsure compliance and follow‐up on sales forecasts and profitability across geographic areasLead the discovery, design and development of digital solutions
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Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7ba2mz