Brand Activation Specialist Blackroll

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7bbvg0

ppThe Oberalp Group is a management driven family business - a house of brands that creates high quality technical mountaineering products.
We have 6 own brands Salewa, Dynafit, Pomoca, Wild Country, Evolv and LaMunt.
As an exclusive partner of other brands in the sports sector we offer our entire know how in communication, sales and image building.
/p pWe are a team of more than **** employees in 11 countries worldwide – a group of adventurers and dreamers, mountaineers, looking for their next peak.
/p pAs a group, we have built up a reputation as a long-term exclusive partner by offering our know-how in communications, sales, and brand building for a selection of renowned international sports brands like Under Armour, Fischer, Barts, Blackroll, and others.
/p pFor the brand Blackroll, we are looking for a Brand Activation Specialist to coordinate B2C and B2B events, drive sports marketing partnerships and lead product education activities.
/p pThis role is focused on increasing brand awareness and product adoption through hands?on experiences, including training sessions with customers and healthcare professionals, as well as partnerships with gyms and other organizations aligned with the Blackroll ecosystem.
The position requires strong engagement with partners and end consumers by delivering product training sessions and representing the brand in the field.
/p h3Tasks Responsibilities /h3 ul liPlanning, execution and reporting of the annual sports marketing and event calendar (B2C and B2B) /li liOrganization and on?field management of brand activations, events, workshops and demo sessions /li liDelivery of product education and training sessions to retailers,



gyms and health professionals /li liDevelopment and adaptation of marketing materials and training tools in line with brand guidelines /li liControlling and reporting of the marketing and event budgets /li liCollaboration with internal stakeholders and external partners to ensure effective execution of activations and training programs /li liSupport seasonal campaigns through field activities and experiential marketing initiatives /li liCollection and sharing of feedback and insights from the field to improve product positioning and training effectiveness /li liEnsure strong brand representation across all physical touchpoints and partner interactions /li /ul h3Profile /h3 ul liBachelor's degree in Marketing, Sports Management, Physical Education, or a related field /li li2+ years of experience in sports marketing, event management, club/gym trainer/coach /li liSolid understanding of the sports and wellness industry; interest in fitness, recovery, and performance is a must /li liHands?on experience in organizing and executing events, activations, and product demonstrations (B2C and B2B) /li liStrong presentation and public speaking skills, with experience in delivering product training sessions /li liGood English skills; German is a plus /li liA people person with strong interpersonal and relationship?building skills /li liProactive, hands?on attitude with the ability to work independently and on the field /li liComfortable with multitasking in a dynamic, fast?paced environment and managing multiple projects simultaneously /li liWillingness to travel frequently for events, trainings, and partner visits /li liOrganizational skills with attention to detail and problem?solving mindset /li /ul h3Workplace /h3 pBolzano or Milano, IT /p h3Annual Gross Base Salary Range /h3 p******€ - ******€ + additional target premio of 5-10% of base salary /p pCompensation for this role is based on skills, experience, qualifications, and job-related responsibilities.
We are committed to fair and equitable compensation practices.
Pay decisions are made consistently across comparable roles and career levels, supporting our commitment to equal pay for substantially similar work.
/p pIf your experience and capabilities exceed the requirements outlined in the job description, we encourage you to apply.
We are open to discussing a compensation package that appropriately reflects the value you can bring to the role.
/p /p #J-*****-Ljbffr

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7bbvg0