Growth Tribe Lead

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7beogh

Experteer Overview
As Tribe Lead Growth at ING Italia, you will drive the digital growth agenda and own the end?to?end acquisition funnel.
You'll lead cross?functional teams to deliver a best?in?class customer experience while scaling sustainable growth through analytics, martech, and digital marketing excellence.
You'll integrate data?driven strategy with end?to?end execution across acquisition, activation, and cross?sell, aligning with Brand and Communications.
This role offers impact at scale within a dynamic, innovative bank culture that values bold thinking.
You'll shape how ING Italia attracts and retains customers in a fast?moving market, supported by a global, flexible and inclusive environment.
Retribuzione / Benefits
Own and evolve the digital acquisition strategy across the full sales funnel
Integrate performance marketing, SEO, paid media and conversion optimization into a unified growth approach
Optimize marketing investments and strengthen internal media buying capabilities
Drive KPI monitoring and continuous optimization of landing pages and funnels
Define and implement customer?centric growth strategies for primary/mobile/active segments
Lead omnichannel communications and manage a below?the?line incentives budget
Provide customer insights to Tribes and embed analysts into product squads




Oversee the Martech stack including analytics, experimentation, campaign orchestration, CMS, and attribution models
Enable Martech solutions for other segments and ensure clear segmentation ownership
Develop and deploy advanced analytics models focused on growth, LTV and churn
Lead a high?performance Tribe and foster capability development
Ensure compliance with risk, regulatory requirements and governance
Responsabilità
10+ years in banking, fintech or digital?first environments
Proven experience leading large, cross?functional agile teams
Deep expertise in digital growth, performance marketing and end?to?end funnel optimization
Strong data?driven mindset with hands?on analytics, experimentation and insightsSolid knowledge of Martech ecosystems and scalable platforms
Strong commercial and strategic acumen including pricing and incentive management
Excellent stakeholder management and ability to align local and global teams
Requisiti fondamentali
Super flexible lavoro da remoto
Competitive base salaries and bonuses
Diverse cultures & innovative mindsets
International environment
Commitment to sustainability
Training and development opportunities
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Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7beogh