Posizione The E-commerce Merchandising Specialist is responsible for monitoring and analyzing online shopping behaviors, KCP, product, and activations performance, as well as supporting the E-Commerce team with the global operational E-merchandising processes and activities. Responsabilità del lavoro **Key Accountabilities**:
**Performance Monitoring and Analysis**: - Monitor and analyze new product launches performances, online KCP activations, and online shopping behaviors.
- Propose corrective actions and improvements to relevant departments based on insights.
- Analyze customer satisfaction and journeys using NPS, VOC surveys, GA4, and Contentsquare tools.
- Partner with customer service teams and market representatives to gather insights and feedback on consumer behaviors and needs.
- Ability to analyze market trends and competitor strategies to stay ahead in the market. **E-Merchandising Activities**: - Input e-merchandising guidelines for targeted categories to the Senior E-Merchandiser for release.
- Review live site merchandising on landing pages based on sales performance and stock evaluation, proposing actions with markets and central departments when needed.
- Support and assist with online product launch activities and KCP animations worldwide across all markets.
- Work with Business Units, IT, and Central Omnichannel Departments to ensure smooth execution.

- Assist the E-Commerce Senior Merchandiser in defining the best product positioning strategies in PLP based on KPIs (Sales, BR, CTR, visits, etc.)
- Strong customer-centric mindset to ensure all merchandising strategies are aligned with customer expectations and behaviors. Constantly monitor product sorting and make necessary adjustments
- Perform daily site checks to ensure accuracy and consistency across all products and landing pages, gift guides, taxonomy, and filters. Profilo **Qualifications & Skills**: - 2 years of experience as an e-commerce or digital merchandising specialist or e-merchandising assistant
- Master’s degree in engineering, business, marketing, or another relevant field
- Understanding of website platform technologies and e-commerce flows
- Sound knowledge of Google Analytics (experience with Content square and SFCC Commerce Cloud would be a plus)
- Advanced computer skills (Power BI proficiency would be a plus)
- Ability to read and contextualize data, abstracting key learnings
- Experience with A/B testing and data-driven decision making (optional addition).
- Excellent communication and presentation skills
- Strong organizational skills and attention to detail
- Ability to thrive in a complex and fast-paced ecosystem
- Self-organized, highly collaborative, meticulous
- Fluent in English and Italian
- JOB NUMBER*** **BULG08717**: - COUNTRY / REGION*** **Italy**: - CITY*** **ROME**: - CONTRACT TYPE*** **Permanent**:

E-commerce Merchandising Specialist

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