Marketing Data Analyst

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7bitgr

We are looking for a Marketing Data Analyst to join our Marketing team in Milan and **play a key strategic role in data interpretation and advanced analytics**. This role will** work at the intersection of Marketing and Tech**, with the mission to ensure **data accuracy**, unlock **actionable insights**, and support **data-driven decision** making across channels, brand partners and ventures. As a key analytical partner, you will manage tracking systems, improve the quality of data flows, and collaborate on advanced analysis, modeling, and visualization to optimize marketing performance and strategic outcomes. **What you'll do**: - Ensure the quality, consistency, and reliability of all collected data, and guarantee they’re correctly visualized across platforms (GA4, dashboards, BI tools) and ready for reporting needs.
- Monitor tracking anomalies on GA4, escalate technical issues to the Tech team, and support their resolution.
- Configure and maintain custom GA4 reports to analyze website performance and user interactions (e.g., scrolls, videos, wishlists, product rankings) and extract strategic insights.
- Partner with Brand Marketing and Channels teams to set up advanced analysis frameworks and test alternative attribution models.
- Research, propose, and contribute to the implementation of predictive models, including customer segmentation and behaviours, using machine learning and statistical algorithms.
- Collaborate with Tech team to develop and manage customized dashboards, integrating GA4 events and performance metrics,



to deliver deep insights into user journeys and conversion funnels.
- Encourage data literacy through regular training sessions and process documentation/standardization. **What we're looking for**: - ** 3+ years of experience in data analysis**, preferably in a marketing, e-commerce, or digital environment.
- Educational **background in Data Science, Economics, Data analysis, or related fields.**
- Strong command of** GA4 and digital analytics tools**; experience with BigQuery and Google Tag Manager is a plus.
- Familiarity with **data visualization and BI tools** (e.g., Power BI, Looker Studio, Tableau).
- Solid understanding of marketing performance metrics, attribution models, and user behavior analytics.
- Proactive mindset, attention to detail, and the ability to translate complex data into actionable insights for non-technical stakeholders.
- Experience with predictive modeling, statistical methods, and machine learning techniques is highly valued.
- Proficiency in Italian and English. **What we offer**: - Benefits: monthly lunch tickets, company laptop, discounts to our owned brands and brand partners, and additional perks in the form of local discounts and offers.
- Learning Development Programs: continuous learning experience with TLG University and The Breakfast Club projects.
- Be part of the young (31 on avg.) and international (30 nationalities) _#TLGpeople _group and work in a dynamic and fast-moving environment.

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7bitgr