Brand Programs

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7bj63l

About the Job Senior Brand Programs & PR Specialist to support the execution of the Levi’s® brand and consumer strategy in Italy. This role sits at the intersection of brand, PR, influencer marketing, and cultural engagement, with a strong focus on building and managing external relationships. You will bring global brand priorities to life locally, create culturally relevant moments, and ensure Levi’s® maintains a strong and consistent presence across all consumer touchpoints.Key Responsibilities
- Support the delivery of the Levi’s® brand marketing strategy locally, aligned with Global and EU priorities.
- Develop and execute seasonal PR, influencer, and engagement plans to drive awareness and conversion.
- Partner with Channel Marketing to amplify campaigns across Retail, Wholesale, and E-commerce.
- Build and manage relationships with press, stylists, influencers, and cultural stakeholders.
- Support transition to an in-house PR model, leading direct conversations with media and partners.
- Contribute to talent mapping and influencer strategy,



ensuring alignment with brand values and aesthetics.
- Prioritize and manage incoming requests (editorial, influencer, VIP) with strong business judgment.
- Plan and execute consumer events and brand activations (e.G., festivals, Pride, Milano initiatives).
- Support delivery of the Milano “key city” strategy, creating impactful brand heat moments.
- Coordinate end-to-end project management for activations, from concept to execution.
- Support showroom activities, including product placement, appointments, and stakeholder engagement.
- Support definition and execution of the local marketing and content calendar.
- Manage agency relationships across PR, media, social, and creative.
- Contribute to A&P; budget tracking, forecasting, and reporting.
- Monitor performance of campaigns and events, supporting ROI analysis.

About You
- ~5 years of experience in PR, communications, influencer marketing, or brand marketing, ideally w

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7bj63l