07 ago - Milano
Tommy Hilfiger
**Be part of an iconic story.** TOMMY HILFIGER is one of the world’s most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions. Tommy Hilfiger’s global marketing approach and communications strategy taps into culture through the world of F.A.M.E.S.: the people, organizations and ideas boldly driving the future of Fashion, Art, Music, Entertainment and Sport. Major global campaigns, sponsorship platforms, and disruptive activations with world-class athletes, musicians and entertainers bring a constant source of energy and inspiration to the brand. Immerse yourself in TOMMY HILFIGER here! (YouTube, Instagram, TikTok) **The Team** Contributes to managing Marketing & Communication activities for the respective division(s) including market research, promotions, events, to meet company’s business requirements within policies and frameworks established by the Headquarters. **The Position** As a Marketing and Communication Intern, you will support key functions across PR, influencer and marketing activities. Your responsibilities include reporting on campaigns/projects, managing PR tools and samples, coordinating with talent, and assisting with internal and external communication materials. This role is essential to ensuring smooth execution of marketing activities and strengthening brand presence, directly contributing to the team's overall impact and success. **Key Responsibilities**:
- Contributes to reporting internally and externally about technical specifications and content of marketing, influencer and PR implementations, in cooperation with Marketing, Influencer and Communication Manager - Manage PR & Influence tools (DMR, Tribe, Meltwater, Fashion GPS) to track the brand KPIs and create reports for social & Pr Campaigns - Samples Set Management (Send outs, returns, ecc) in the TH PR showroom - Digital PR management to build up strong relationship with talents for a consistent collaboration - Provides briefs for the production of materials, both for Corporate and for external agencies, in cooperation with Marketing, Influencer and Communication Managers - Handles with communication material at different levels: translates, adapts and manages corporate newsletters, banners, etc. under supervision of marketing and Communication Managers - Support on exploring and managing marketing activities in store - Establishes and maintains contacts and partnerships with vendors and suppliers for the respective working area - Seasonal update of marketing materials for partner and franchisee Note: Responsibilities include, but are not limited to, those listed above. The role may require additional tasks and duties as assigned to meet the needs of the department and organization. **Measures of Success** - **Task Completion and Timeliness**: Percentage of assigned tasks completed on time.
- **Campaign Support**: Contribution to ongoing campaigns, including research, coordination, or reporting. - **Proactivity and Learning**: Number of proactive suggestions, ideas shared, or new skills acquired. - **Sample & Showroom Coordination**: Organization and tracking of PR sample send-outs, returns, and inventory within the showroom. - **In-Store & Partner Marketing Support**: Participation in in-store activities and seasonal updates for franchise/partner marketing materials. **Requirements**: - **Languages**: Fluent in English and Italian, both writing and speaking is required - **Office and design tools**: intermediate skills in Excel, Power Point and Photoshop - **Communication**: Strong communication skills for clear messaging and teamwork - **Creativity and proactivity** in supporting marketing initiatives - **Teamwork**: Collaborative mindset to work well within a diverse team environment - **Multitasking**: Can successfully manage multiple competing priorities simultaneously - High **proactivity** and **results-oriented** - Interest in marketing and Digital PR - **Education**: Bachelor’s degree or equivalent in Marketing
- At PVH, how we act is as important as what we do. Here are some key behaviours we expect from our people: _
- ENTERPRISE FIRST - we act in the best interests of PVH and its consumers beyond our own team, brand, region or market. _
- DRIVE CHANGE - we lead by example and are optimistic about change. We challenge the status quo but fully commit once a decision is made. _
- CREATE CLARITY - we are diligent in providing context and setting our priorities so we can be productive quickly. _
- INSPIRE TRUST - we create safe spaces for debate and deliver on what we promise so people can learn to
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