Performance Marketing Specialist

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7bjaok

We are seeking a creative and results‐driven Performance Marketing Specialist to support and execute our paid media strategy across key digital platforms.
Reporting to the Marketing Operations Manager, this role combines hands‐on content creation with structured planning and performance tracking. In this role, you'll be responsible for increasing visibility for our legal software solutions across social media and third‐party platforms, driving qualified traffic to our website, and optimizing conversion rates. This is a high‐impact role requiring strategic thinking, hands‐on campaign management, ensuring campaigns deliver against KPIs while continuously identifying optimization opportunities. You will work closely with internal teams across Europe to drive measurable business impact across the business unit.
Key Responsibilities Develop paid social media strategy aligned with business goals and segment‐specific needs in Spain, France, Netherlands, Belgium & Germany
Plan, build and launch campaigns across key platforms (e.g., LinkedIn, Meta, third‐party platforms)




Drive the creative briefing process: define hooks, formats, and angles based on objectives, performance patterns, best practices
Collaborate closely with the content and product teams to launch and iterate on high‐converting creatives and landing pages
Implement systems to reduce creative fatigue and increase speed of testing (A/B, etc.)
Oversee social media advertising budgets, pacing, and ROI in coordination with marketing teams
Ensure accurate setup of targeting, bidding strategies, creatives, and tracking (pixels, conversion events, UTM tagging) while maintaining campaign hygiene and platform best practices
Ensure brand consistency across all content formats and channels
Align paid social activities with organic efforts leveraging a shared content calendar to coordinate messaging, timing, and amplification
Drive consistency in brand voice and targeting while identifying joint initiatives where paid media

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7bjaok