Content Marketing Specialist

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7bk6de

ppAs a content marketing specialist, you are responsible for creating and optimizing high-impact content that drives customer growth and engagement for Business Banking Italy.
You develop and continuously improve landing pages, run A/B tests, and create compelling content for campaigns, partnerships, and always?on initiatives.
You also contribute to engaging content experiences within our app, ensuring consistency across channels and touchpoints.
You play a key role in strengthening content performance and ensuring content is both creative and conversion?driven.
Working closely with data, media, SEO, UX, branding, CRO teams, and external partners, you deliver scalable, high?performing content.
/ph3Responsibilities /h3ulliCreate and optimize landing pages focused on conversion and user experience.
/liliSet up and run A/B tests to continuously improve content performance.
/liliDevelop engaging content for campaigns, partnerships, and lifecycle journeys.
/liliContribute to in?app content experiences to drive engagement and adoption.
/liliSupport SEO strategy by improving content relevance, structure, and visibility.
/liliTranslate campaign strategies into effective content concepts and formats for all channels (owned, social and more).
/liliExperiment with new content formats (e.g. interactive, modular, AI?driven content, or events).
/liliCollaborate with internal teams and agencies to deliver scalable content solutions.
/li /ulh3Qualifications /h3ulli2–4 years of experience in content marketing, digital marketing, or a related field.
/liliStrong experience creating and optimizing landing pages, with hands?on A/B testing and performance optimization.
/liliSolid understanding of SEO principles and content best practices, combined with experience in CMS and digital marketing platforms.
/liliData?driven mindset with a clear focus on measurable impact and continuous improvement.




/liliAbility to combine creativity with performance?driven thinking to deliver engaging and effective content.
/liliStrong stakeholder management and collaboration skills, with a proactive and ownership?driven mindset.
/liliStructured approach to testing, learning, and scaling, with an interest in innovation (e.g. AI?driven content and automation).
/liliImportant to have: Bachelor's or master's degree in (digital) marketing, business, communication or related fields.
/liliFluent in both English and Italian.
/li /ulh3Contract offer /h3pWorking conditions: Permanent employment contract /ppWorking hours: Full time (37 hours per week) /ppApplicable Collective Labour Agreement: National Collective Labour Agreement for employees in the credit sector (NCLA) /ppLocation: Milan /ppAnnual base salary starting from: Euro40,000 /ppVariable remuneration: in line with the applicable remuneration policies (with a target based on the role, outcomes linked to the Group, Business line/function, and individual performance) /ppOur compensation approach is built on objective, gender?neutral criteria aligned with the role's core requirements.
Your total reward package will be tailored to reflect your unique experience, skills and potential, ensuring we fully recognize the value you bring.
/ph3Benefits /h3ulliFlexible Lavoro da remoto /liliCompetitive base salaries and performance?based bonuses /liliMeal vouchers and corporate restaurant and bar /liliHealth insurance and Accident insurance /liliPension fund and welfare plan /liliDiverse cultures Innovative mindsets /liliInternational Environment and Talent Program /liliCommitment to sustainability /liliLots of training development opportunities to help you grow /liliMoments dedicated to physical and mental well?being /liliA special day off when it is your birthday.
/liliFree water coffee at the office.
/li /ulh3Diversity and Inclusion /h3pWe are fully committed to creating a safe and inclusive environment, based on mutual respect and the value of diversity, offering equal job opportunities to all qualified candidates.
/p /p #J-*****-Ljbffr

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7bk6de