Digital Specialist
Pubblicato il 08-08-2026 - Ipg Mediabrands in Milano
Location: Milano, Milan, Italy | Agency: Initiative - Italy Ref#: 15133 | Job Function: Planning | Type of Contract: Regular **Position Summary** **Key Responsibilities**
- Best-in-class media planning and buying
- Manage the day-to-day implementation and optimization of campaign activities
- Deliver competitive report and analyze campaigns results
- Buying support
- Coordination with creative agencies for adv materials **Desired Skills & Experience**
- Good understanding of media tools (eg. netbox, audiweb, ADreport) and digital platform (eg. IAS, DV360, DV)
- Accuracy, precision, attention to details and meet deadlines
- 2 years related experience in Media Planning are appreciated
- Languages: fluent Italian and English
- Team working, problem solving, proactive, ownership, curiosity and open mind approach.
- Ability to multi-task, work successfully with teams **About us** Initiative is different to other media agencies.
We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients. We are the world’s fastest growing media agency built upon the strongest strategic capability of any agency in the market. Core to this strategic proposition is the belief that the faster a brand can move through culture the more relevant it can become. We call this Cultural Velocity. Our process is designed to create ideas that move through culture through unique insight, market leading analytics and strategic media brilliance. Our new world model is comprised of “craft centers” - Client Advice and Management, Strategy, Communications Design, Partnership and Culture, Insights & Analytics.