Trade Marketing (M/F/)

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7boh2b

Job Description: The Impact You’ll Make in this Role As a Trade Marketing (M/F/*) at 3M Italy for the Consumer Market (brands such as Scotch®, Post-it®, Command, etc.), you will be responsible for managing the shopper marketing strategy for a portfolio of brands and its execution. Here, you will make an impact by: - Identify, execute, and/or adapt specific programs for the distribution network, in alignment with the division's marketing strategy (New products, Seasonal programs, penetration programs, etc.).
- Identify and integrate shopper insights into the development of activities (based on the needs, attitudes, and behaviors of buyers at the time of decision: in-store/online/catalogs).
- Manage the local budget in accordance with the marketing strategy and network.
- define and engage activation plans for your channel (Offline & online activities, trade marketing, sampling, in-store education, etc.).
- develop a strong knowledge of the channel and act as the reference for the EMEA team.
- drive the performance of engaged programs and optimize action plans.
- provide support to sales teams during client meetings, trade shows, and customer events.
- collaborate daily with the EMEA marketing team for the division, as well as with cross-functional expertise teams (E-commerce, Integrated Marketing, Insights), Key Accounts & Sales teams, and support functions (Pricing,



Customer Service, Supply team). Your Skills and Expertise
- _ Master's degree in Business School or equivalent professional experience in product marketing or trade marketing._
- _ Experience in the retail sector required._
- _ Customer, Business, and Results-oriented. Ability to convince and engage sales teams._
- _ Ability to organize and prioritize in a changing environment. Enjoys challenges._
- _ Good listening skills, excellent communication, and a team player._
- _ English is mandatory_ Job specifics: - Location: 3M Italy headquarter (Pioltello)
- Travel expectations: May include up to 20% (domestic/international)
- Hybrid role
- Working pattern (tempo pieno) Does this opportunity and our innovative 3M culture align with your career aspirations? We look forward to hearing from you!
- === PLEASE APPLY UPLOADING THE ENGLISH VERSION OF YOUR RESUME ===_ Resources for You If you have further questions please reach out to Max (our AI Virtual Assistant) via our Career Page. Safety is a core value at 3M. All employees are expected to contribute to a strong Environmental Health and Safety (EHS) culture by following safety policies, identifying hazards, and engaging in continuous improvement. 3M Global Terms of Use and Privacy Statement

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7boh2b