SENIOR PERFORMANCE MARKETING SPECIALIST

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7bt5se

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Culligan , we provide innovative and sustainable water solutions that help improve everyday life for people and businesses around the world. Digital marketing plays a key role in driving lead generation and business growth, and we are looking for a

Senior Performance Marketing

Specialist to support and optimize our digital campaigns across channels.

Responsibility

Campaign Execution & Optimization

Execute and manage lead generation campaigns across Google Ads, Meta, and LinkedIn

Support the definition and implementation of campaign structure, targeting, and bidding strategies

Monitor and optimize performance against key KPIs (CPL, MQLs, conversion rate)

Contribute to full-funnel activities (awareness → consideration → conversion)

Collaborate with Brand Managers to ensure alignment on creatives and campaign objectives

Support optimization of landing pages and campaign flows to improve lead quality

Tracking & Data Management

Support the setup and management of tracking via GTM, GA4, and platform pixels

Ensure data consistency and support end-to-end tracking up to Salesforce CRM

Manage and monitor data flows and automations (including Zapier)

Support cookie and consent management activities in line with GDPR requirements

Performance Analysis & Reporting

Monitor campaign performance on a daily basis and highlight optimization opportunities

Analyze full funnel performance (media → leads → CRM → conversion)

Build and maintain reports using Power BI

Provide regular updates and insights to Brand Managers to support campaign decisions

Contribute to performance reviews with Marketing and Sales teams





Support lead quality analysis in collaboration with Sales

Collaboration & Governance

Work closely with Marketing and Sales teams to improve campaign effectiveness

Support alignment with global guidelines and frameworks

Contribute to global performance discussions/committees by sharing data, results, and learnings

Ensure consistency and accuracy in campaign execution and reporting

Skills

4-6+ years of experience in Performance Marketing / PPC / Lead Generation

Hands-on experience with: Google Ads, Meta Ads, LinkedIn Ads (mandatory); Salesforce (mandatory); Power BI (mandatory); Zapier; Google Tag Manager & GA4

Strong analytical mindset with ability to: interpret performance data; identify optimization opportunities; translate data into actionable insights

Experience working with performance KPIs (CPL, MQL, conversion rate)

Good understanding of digital funnel and lead generation dynamics

Ability to collaborate with cross-functional teams (Marketing, Sales, Global)

Fluent English

Nice to Have

Experience with programmatic or advanced media buying

Basic knowledge of CRO and A/B testing

Experience in multi-market environments

What we offer

Permanent contract. xkiyazw

Join a well-established multinational company that fosters a young, collaborative, and employee-focused work environment.

Continuous learning and development opportunities, supported by ongoing coaching and structured training programs delivered both in person and online

Compensation package: 50.000 € + lavoro da remoto + welfare

This job posting is open to all individuals regardless of gender, age, nationality, ethnicity, sexual orientation, gender identity, or religious belief, in accordance with Legislative Decrees 198/2007, 215/2003, and 216/2003.

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7bt5se