Enterprise MarTech Program Manager
Pubblicato il 09-08-2026 - Altro in Genova
In this role you bridge business strategy and technology to drive Costa's MarTech-enabled transformation around Omnichannel Personalization, Pricing and Bundling. You'll work within Marketing Operations to translate ambitions into scalable platform capabilities and integrated solutions. You'll engage across business, technology, and external partners to deliver complex enterprise programs that fuel growth and enhance customer experience.
A GenAI-enabled mindset will shape platform design, data, and automation to enable future-ready capabilities.
daily meal vouchers free medical insurance family welfare benefits discounts on cruises
Bridge business needs and technology solutions to enable transformation initiatives
Lead governance, stakeholder and vendor coordination across a portfolio of programs
Define requirements and capabilities for core MarTech platforms and integrations
Manage end-to-end program lifecycle from envisioning to deployment and adoption
Act as MarTech and Digital lead for Pricing & Bundling transformation
Coordinate cross-functional teams and external partners to ensure successful execution
6-8 years of experience in MarTech, Digital Transformation, Platform Delivery, Technology Consulting, Enterprise Program Management, or similar roles
Proven track record delivering end-to-end programs across full delivery lifecycle
Strong understanding of MarTech ecosystems (CDP, Marketing Automation, Personalization, Omnichannel technologies)
Ability to translate strategic objectives into functional and technical solutions
Exposure to AI, Generative AI, and data-driven capabilities in enterprise contexts
Strong stakeholder, vendor, and budget management with senior-leader influence In this role you bridge business strategy and technology to drive Costa's MarTech-enabled transformation around Omnichannel Personalization,...