The CompanynnPayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. nnWe operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.nnWe offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards. Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade. nnOur beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do u2013 and they push us to ensure we take care of ourselves, each other, and our communities.nnJob Summary:nnThis job leads complex projects requiring an understanding of current business trends. They collaborate with teams to resolve marketing challenges, analyze data for process improvements, and develop best practices for performance marketing initiatives while mentoring team members in strategy development.nnJob Description:nnEssential Responsibilities: nn * Develop and implement omnichannel paid media strategies to drive business outcomesn * Manage audience segmentation and targeting to optimize campaign performancen * Create and maintain an experimentation roadmap to test and refine marketing initiativesn * Allocate budgets across campaigns and channels to maximize return on investmentn * Collaborate with leadership, finance, and analytics teams to align strategies and reportingn * Partner with media agencies to ensure continuous campaign optimization and performancen * Oversee the delivery of seamless onboarding experiences across channelsn * Embed relevant content across customer lifecycle stages to address key needsnnnnMinimum Qualifications:nn * 8+ years relevant experience and a Bacheloru2019s degree OR Any equivalent combination of education and experience.nnnnAdditional Responsibilities u0026 Preferred Qualifications:nnSr. Manager, CRM Lifecycle u0026 Paid Media u2014 FRITES (France, Italy, Spain)

nAbout the Role nPayPal is looking for a Sr. Mgr-level marketing leader to drive customer growth in FRITES by owning and scaling our CRM lifecycle marketing and paid media strategy. This role will lead end-to-end planning and execution across acquisition, onboarding, habituation, cross-sell, retention, and winbacku2014working cross-functionally to turn customer insights into measurable business impact. nYou will shape how we grow and retain customers in France, Italy and Spain by building an integrated lifecycle and media engine that improves acquisition quality, engagement, retention, and long-term customer value. nWhat Youu2019ll Do nOwn the FRITES lifecycle marketing strategy across the full customer journey: acquisition u2192 onboarding u2192 habit formation u2192 cross-sell u2192 retention u2192 winbacknn * Build and optimize CRM lifecycle programs across channels (e.g., email, push, in-app, landing experiences; and where applicable, other direct channels)nnnnnLead paid media strategy and execution in FRITES across key performance and growth channels (e.g., search, paid social, display/video, affiliates), aligned to lifecycle objectivesu2014not siloed channel KPIsnn * Lead integrated planning for Tier 1 moments (seasonal peaks and priority campaigns), ensuring CRM and paid media work together with clear messaging, audiences, and measurementnn * Partner with Analytics to define and track the right KPIs (activation, repeat usage, retention, LTV, ROI), and run a strong test-and-learn agenda (incrementality, holdouts, experimentation)nn * Develop segmentation and trigger strategies driven by behavior (e.g., drop-off, friction signals, key site/app behaviors) to intervene earlier and more effectivelynn * Manage budgets and performance, identify efficiency opportunities, and improve ROI through continuous optimizationnn * Lead agency and vendor partners to ensure high-quality execution and strong performance accountabilitynn * Collaborate closely with Product, Partnerships, Analytics, Creative, and Legal/Privacy teams to ensure compliant, high-impact growth programsnnnnnWhat Success Looks Likenn * A clear, integrated FRITES lifecycle + paid media growth plan with measurable targetsnn * Expanded lifecycle journey coverage and improved customer engagement and retentionnn * Higher-quality acquisition and stronger downstream value (repeat usage, product adoption, lifetime value)nn * Strong execution and measurement of Tier 1 moments, with clear learnings and impactnnnnnWhat Weu2019re Looking For n8+ years of marketing experience with deep expertise in CRM/lifecycle marketing and paid media/performance marketing nProven track record building lifecycle programs that drive measurable improvements in activation, retention, repeat behavior, and customer value nStrong experience planning and optimizing paid media across major channels with clear ROI accountability nAnalytical fluency and comfort partnering with BI/Analytics teams on measurement, experimentation, and performance diagnostics nAbility to lead cross-functional programs, influence senior stakeholders,

and operate with strong planning and execution disciplinenn * Experience working in a privacy-first environment; familiarity with GDPR and consent-based marketing strongly preferrednn * English required; Italian proficiency strongly preferrednnnnnWhy PayPal nAt PayPal, youu2019ll help shape how millions of customers discover, adopt, and reuse products they rely onu2014while building scalable, measurable growth systems in one of our most important markets.nnSubsidiary:nnPayPalnnTravel Percent:nn0nnPayPal does not charge candidates any fees for courses, applications, resume reviews, interviews, background checks, or onboarding. When making an application directly, we will never ask you to share passwords, one-time passcodes (OTP), or verification codes. Any such request is a red flag and likely part of a scam. All communication regarding your application will come from official PayPal email domains. If you suspect fraudulent activity, please report it immediately. To learn more about how to identify and avoid recruitment fraud please visit https://careers.pypl.com/contact-us. nnFor the majority of employees, PayPalu0027s balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.nnOur Benefits:nnAt PayPal, weu2019re committed to building an equitable and inclusive global economy. And we canu2019t do this without our most important asset-you. Thatu2019s why we offer comprehensive, choice-based programs, to support all aspects of personal wellbeingu2014physical, emotional, and financialu2014delivering meaningful value where it matters most. We strive to create a flexible, balanced work culture with a holistic approach to benefits, including generous paid time off, healthcare coverage for you and your family, and resources to create financial security and support your mental health.nnWho We Are:nnClick Here to learn more about our culture and community.nnCommitment to Diversity and Inclusion nnPayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at (email hidden). nnBelonging at PayPal:nnOur employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.nnAny general requests for consideration of your skills, please Join our Talent Community. nnWe know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please donu2019t hesitate to apply.n

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