Marketing Manager – Italy

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7bvyds

Responsibilities

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Develop and execute the Italian brand and marketing strategy by aligning global direction with local consumer insights

Define the marketing activation calendar and lead the planning and execution of 360 campaigns across all relevant channels

Help define the local product portfolio focus based on market needs and opportunities

Lead integrated brand campaigns by briefing assets that are brand-compliant and tailored to the Italian audience

Manage agencies to ensure timely, high-quality campaign execution

Track key brand metrics (awareness, equity, engagement) and campaign performance to drive continuous improvement

Collaborate cross-functionally to deliver a consistent and engaging brand experience across all D2C and retail channels

Lead retail media and shopper marketing initiatives with key Italian retailers to ensure strong brand presence online and in-store

Act as the brand guardian for Italy, ensuring consistency in tone, messaging, and visual identity

Partner with local Commercial teams and other stakeholders to align marketing with market goals

Monitor competitors, trends,



and new market opportunities and derive actionable plans

Requirements

4–6 years of experience as a Brand or Marketing Manager in consumer goods within FMCG, responsible for 50m+ revenue

Strong expertise in brand building and integrated campaigns including mass media, influencers, and retail media within the Italian market

Hands‑on experience in D2C environments, social media (Meta, TikTok), retail media, and shopper marketing

Ability to build impactful and consistent digital consumer journeys

Strong hands‑on project management and cross‑functional collaboration skills

Strategic, creative, and data‑driven mindset with confidence in using digital marketing tools

Fluent in English and Italian (both written and spoken)

Core Competencies
Demonstrates expertise in developing and executing brand and marketing strategies tailored to the Italian market, with a strong focus on integrated campaigns, digital consumer journeys, and cross‑functional collaboration. xlwpduy Proficient in managing brand metrics and ensuring consistency in brand messaging and identity.

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Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7bvyds