Manager, Strategy
Pubblicato il 09-08-2026 - Wppmedia in Milano
About WPP Media
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WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world‑class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI‑driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
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Role Summary and Impact
In this pivotal role, the Manager, Strategy will be responsible for overseeing the communication strategy for one leading international client, known for its strong market reputation and position. The candidate will drive communication strategy, ensuring its consistent and qualitative translation into daily media planning, and effectively integrating expertise from data science, e‑commerce, and content to deliver comprehensive strategic solutions. This position requires provocative thinking and the ability to maintain strategic consistency across all brand initiatives, acting as a critical interface with global teams and ensuring strategic continuity.
Skills and Experience
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- Conduct in-depth market and brand analysis to define powerful insights, driving strategic recommendations.
- Collaborate with the Data Science team to identify growth audiences through a strategic lens.
- Articulate compelling insights on target audiences, including consumer decision journey pain points, to inform communication platforms and architecture.
- Manage communication strategy development for annual planning, major launches, and campaigns, addressing client business and communication problems.
- Contribute to high‑level strategic projects, such as Masterbrand strategies and integrated media/e‑commerce planning.
- Ensure consistent and high‑quality translation of communication strategy into day‑to‑day media planning.
- Drive the effective integration of specialized expertise (e.g., data science,
e‑commerce, content) to elevate the overall media planning product.
- Act as a primary interface for global stakeholders, ensuring seamless communication flow, strategic continuity, and alignment with global strategies.
- Lead brainstorm and ideation sessions to drive engagement ideas, involving cross‑agency and media partners.
- Coordinate, lead, and coach at least one direct report or junior resource, monitoring daily workflow.
- Minimum 5 years of experience in media/communications planning, with a strong emphasis on strategy and media planning within a media agency.
- Exceptional strategic thinking, combined with highly developed analytical and conceptual skills.
- Expertise in media strategy development for media planning, including proficiency with measurement tools and econometric models.
- Fully conversant with qualitative/quantitative research techniques, desktop research tools, and big data analytical offerings.
- Experience in CPG or other highly dynamic consumer categories is desirable.
- Excellent client relationship and presentation skills, with experience presenting to senior‑level clients.
- Flawless proficiency in written and spoken English is required for effective global communication.
- Experience in coordinating complex strategic projects, ensuring deadlines are met with an Agile approach.
- Active champion of digital transformation, promoting the use of tech and AI to drive automation and client results.
Life at WPP Media & Benefits
Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual.
This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.
We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Our main benefits
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- Corporate Benefits & Discounts Platform
- Employee Wellbeing & Support Programs
- Language Platform: Access to English and 49 other languages, plus 1 complimentary guest account
- Dedicated e‑learning platform for all employees (at least 2000+ courses)
- Ticket Restaurant for every working day
- Non‑Occupational Accident Insurance
- Company‑paid Life Insurance
- Tax Assistance Services Support (tax return)
Salary
€31,000—€56,000 EUR. The Gross Annual Pay range for this position at the time of this posting is indicated below. This reflects part of our broader group's compensation framework across diverse agencies and disciplines. For this specific role our offer will be determined based on our internal benchmark, reflecting the specific market conditions for our discipline. Individual compensation varies based on job‑related factors, including business needs, experience, level of responsibility and qualifications. xysqume
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