Performance Marketing Specialist — Google & Meta

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> remote only jobs/onlinejobs.ph Performance Marketing Specialist — Google & Meta company OnlineJobs.PH location Meta, Campania, Italy (remote) work mode remote posted 5 Aug

- Cabana is growing our paid acquisition team and looking for a Performance Marketing Specialist to drive performance across Google and Meta.
- If you're the kind of media buyer who gets energized by a messy dataset, a stubborn CPA, or a landing page that's underperforming, this role is built for you.
- Follow These Instructions To Stand Out

Please send the following Share your desired hourly rate in

Usd

- Include your availability, hours per week, and start date.
- Use "Performance Marketing Specialist" as your email subject line.
- If you have paid media experience in health, pharma, telehealth, supplements, OTC, medical devices, or another regulated health category, add "+ Health" to the subject line.
- Example: Performance Marketing Specialist + Health
- Provide a link to your resume, portfolio, or relevant work samples.
- Include at least 1–2 screenshots from real campaigns, ad accounts, or campaign reports you've managed. Private or client information can be blacked out.
- We want to see how you think, not just what platforms you've touched.
- Applications with relevant medical, telehealth, pharma, wellness, or other regulated category experience will be prioritized.
- About Cabana
- Cabana is a modern wellness brand built to help people feel lighter, brighter, and more confident every day.
- Across weight, hormones, sexual wellness, skin, sleep, and energy, we offer personalized health solutions through a chic, digital-first platform — equal parts modern health club and boutique wellness destination.
- Our website: ----------
- Full
- At Cabana, we're building wellness experiences that feel as good as they work — and that starts with how we acquire customers.
- We're hiring a PPC Manager to take ownership of our paid growth engine on Google and Meta: testing, optimizing, and scaling campaigns that actually convert, not just generate clicks.
- Because we operate in the wellness space, our ads run alongside health and pharmacy policies on both platforms. Candidates with experience in regulated health categories will have a real head start here.
- Beyond the résumé, we're looking for someone sharp — someone who can read data quickly, spot what's actually working, and make fast, smart calls.
- We're a small, ambitious team building something fresh: a brand where science is simplified, self-care feels elevated, and health feels like a luxury.
- What You'll Be Doing
- Test and optimize audiences, creative, landing pages, and messaging to move CTR, CPA, ROAS, and conversion rate
- Analyze performance data and translate it into clear next steps
- Manage campaign structure, bidding strategies, and budget pacing across Google and Meta




- Monitor account health and stay ahead of policy issues
- Partner with creative to keep ads on-brand and high-performing
- Build and refine funnels that convert without losing the brand
- Own paid growth end-to-end, from build to reporting
- What We're Looking For
- 3+ years running paid media on Meta and Google with real budget responsibility
- Strong analytical instincts and an eye for what the data is actually telling you
- Experience managing campaigns with clear performance goals
- Ability to work independently, take initiative, and own outcomes
- Clear English communication
- Ability to overlap with US Pacific business hours
- Strongly Preferred
- Paid media experience in health, pharma, telehealth, supplements, OTC, medical devices, or other regulated categories
- Familiarity with Meta and Google's health and pharmacy ad policies
- Awareness of LegitScript certification and HIPAA-aware marketing practices
- Understanding of conversion data, retargeting constraints, tracking limitations, and compliant messaging
- Nice To Have
- Experience with Meta Business Help Center appeals, policy violation reviews, or account reinstatement
- Understanding of why health/wellness ad accounts commonly get flagged (health claims, before/after imagery, restricted content)
- Experience with Business Manager structure, backup BMs, or domain verification as safeguards against future restrictions
- Google healthcare/pharma certification familiarity
- Event tracking and analytics ( ---------- , Google Tag Manager, server-side tracking, CAPI)
- Experience with Pinterest, TikTok, X, programmatic, or other paid channels
- DTC or subscription brand experience
- What It's Like Working With Us
- [] Work from anywhere that inspires you
- [] Flexible schedule, with some overlap during US Pacific business hours
- [] Paid Philippine holidays
- [] Supportive, no-drama team that values balance as much as results
- [] Be part of a brand that blends science with style, because wellness should feel as good as it works

apply on career site → opens the brand's careers page in a new tab.

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