Creative Strategist for EU DTC Company

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7c6axd

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Creative Strategist for EU DTC Company based in Italy.

This role is designed for a creative thinker who combines data-driven insights with strong strategic execution to drive paid social growth.
You will own the creative experimentation process, from market research and ideation to briefing, testing, and performance analysis.
The position offers the opportunity to shape how creative decisions are made and directly influence business outcomes.
You will collaborate with cross-functional teams including marketing, design, content, and external creative partners.
The ideal candidate thrives in a fast-paced environment where experimentation, innovation, and measurable impact are key.
This is a high-ownership role for someone passionate about building scalable creative systems and discovering winning advertising strategies.

Accountabilities





The Creative Strategist will be responsible for leading the full paid social creative testing pipeline and developing strategies that improve campaign performance through continuous experimentation.
- Own the end-to-end paid social experimentation process, from research and hypothesis creation to creative testing and iteration.
- Develop performance-driven creative concepts based on customer insights, market trends, competitor analysis, and campaign data.
- Build and manage a structured creative testing roadmap, prioritizing experiments based on expected business impact.
- Create detailed creative briefs for video editors, designers, UGC creators, content creators, and influencers, including messaging, hooks, audiences, references, and testing objectives.
- Produce and manage multiple creative experiment briefs weekly while ensuring quality and strategic alignment.
- Analyze creative performance metrics including ROAS, CPA, CTR, hook rate, hold rate, conversion rate, messaging effectiveness, creative form

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7c6axd