Supporting QVC Italy in personalization and UX optimization activities across web and app Leading the strategy, implementation, and quality control of digital stores personalization initiatives Partnering with teams to build and coordinate personalization calendars Transitioning successful tests into daily operations with Retention team Collaborating to design personalization strategies for key pages Ensuring personalized content is delivered to specific customer segments Acting as the final sign-off authority for personalization measures Mentoring team members and improving processes and strategies Requirements Bachelor's degree in Digital Marketing or related field 3-5 years of solid experience in similar roles within a digital environment Proven hands-on experience with Adobe Target and Adobe Analytics Strong understanding of CRO, UX, and personalization Solid commercial and analytical mindset Excellent knowledge of digital tools for performance analysis Strong planning, organizational,

and prioritization skills Native-level Italian and fluent English Core Competencies
Demonstrates expertise in digital marketing with a focus on personalization and UX optimization, leveraging tools like Adobe Target and Adobe Analytics to enhance customer engagement.
Proven ability to lead strategy implementation, mentor team members, and analyze performance metrics to drive successful digital initiatives.
Highest-signal resume keywords Adobe Target Adobe Analytics CRO UX Optimization Digital Marketing ATS Optimization Keywords Hard Skills Personalization Strategy Performance Analysis Quality Control Digital Store Management Customer Segmentation Soft Skills Mentoring Organizational Skills Planning Skills Analytical Mindset Certifications & Qualifications Bachelor's Degree in Digital Marketing Industry Keywords Personalization Customer Retention Digital Environment Web and App Optimization Tools & Technologies Digital Tools #J-*****-Ljbffr

Digital Store E-Commerce Personalization Specialist – Categorie Protette

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