Creative Strategist

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7c93sd

Naniza is a marketing studio for consumer brands. We work across Growth Strategy, Paid Media, Creative Lab and CRO, combining strategic work with AI-native workflows. We've managed €42M+ in ad spend for DTC and ecommerce brands across Europe, the US and beyond. We're small, senior and AI-native: little hierarchy, high ownership, and real influence over how the work gets done.

We're looking for a Creative Strategist to own the thinking behind our paid social creative — the layer between the data and the work. You'll turn performance signals, consumer research and brand codes into concepts, angles and hooks that win in the feed, and you'll decide what we test next and why. This is where analysis meets craft: you're as comfortable reading a creative report as you are rewriting a hook until it stops the scroll.

You'll work directly with the founder, our paid media side and our creative production workflow. And because we're an AI-native studio, part of the role is building the system with us: developing internal workflows with tools like Claude Code and Codex so that research,



concepting and briefing run faster and sharper every month.

What you'll do
A few examples of your responsibilities:

Set the creative direction per brand. Translate each brand's positioning, audience and performance history into a clear creative thesis: which angles, which formats, which voice.
Generate concepts, angles and hooks. Feed a steady pipeline of testable ideas for statics, short-form video and UGC — each grounded in an insight, not a hunch.
Write briefs that ship. Turn concepts into production-ready briefs — hooks, scripts, storyboards, references — that our producers and AI workflow can execute without guesswork.
Read the numbers and close the loop. Analyze hook rate, hold rate, CTR, CPA and ROAS per creative, diagnose why winners win and losers lose, and turn that into the next round of concepts.
Own the testing roadmap. Decide what gets tested, in what order, and what a conclusive

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7c93sd