Senior Creative Strategist

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7c948a

About the Role
We are hiring an elite, results-obsessed Creative Strategist to own end-to-end creative strategy for fast-scaling direct-to-consumer (DTC) skincare and cosmetics brands. This is not a role for someone who has "seen some success"; we are looking for a top-of-the-game operator who lives and breathes performance creative, knows exactly what makes an ad win, and can prove it with results.
You will lead a team of editors, drive the full creative process from concept to execution, and be directly accountable for the performance of the creative you ship.
What You'll Do
Own end-to-end creative strategy across multiple ad formats (talking-head/"yapper" ads, UGC, AI-generated, animated, cartoon, and emerging formats).
Script and conceptualize creative for different formats, and adapt winning hooks and scripts across formats to maximize output.
Lead and direct a team of editors to a "picture-perfect" standard, with relentless follow-up until the output is exactly right.
Study competitors and top brands across niches (including outside skincare/health)



and translate winning concepts into our client's market.
Find winning avatars, angles, and positioning; write aggressive, high-converting direct-response copy.
Ensure full funnel congruency between ads and landing pages.
Read and act on ad account metrics and KPIs: identify winners and losers, iterate quickly, and double down on what's working.
Work fast, test aggressively, and continuously improve based on data.
What You'll Bring
Proven, verifiable track record as a Creative Strategist with prepared results and ads you can walk us through.
Deep command of direct-response copywriting and performance creative.
Strong understanding of funnels, offers, congruency, and attention-capture.
Fluency in reading ad account data, targets, and KPIs.
Experience working with ad accounts / startups where you had visibility into performance.
Leadership experience managing editors or creative teams.
Perfect written English and copy

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7c948a