Digital Marketing Specialist
Pubblicato il 10-08-2026 - Red Raion in Catania
Digital Marketing Specialist
Role Overview
We are seeking a Digital Marketing Specialist to generate qualified leads for Red Raion's commercial lines through paid campaigns and conversion copy. The role covers B2B acquisition towards theme parks, FECs, hardware manufacturers and attraction designers across 40+ countries.
The ideal candidate writes the copy and runs the campaigns personally, manages a media budget with direct accountability on cost per lead, and reports performance on a monthly basis.
Responsibilities
Setup, management and optimization of campaigns on LinkedIn Ads, Google Ads, Meta Ads and YouTube Ads.
Allocation of the monthly media budget across the commercial lines.
Writing of ad copy, landing pages and email sequences for B2B buyers in location-based entertainment.
Construction and maintenance of retargeting audiences and lookalike segments from website traffic, CRM lists and video views.
Management of lead flow from ad platform to CRM, with source tracking on every lead.
Setup and maintenance of automated nurturing sequences per commercial line.
A/B testing on creative, audience and landing page, with documented results.
Weekly reporting on spend, leads, cost per lead and conversion rate by line.
Requirements (Must-Have)
Experience
Minimum 3 years managing paid campaigns with direct budget responsibility.
Hands-on experience with Meta Ads Manager and Google Ads, including search, display and YouTube.
Experience writing conversion copy for ads, landing pages and email sequences.
Portfolio with campaign data: budget managed, cost per lead, conversion rates.
Industry Background
Experience in one or more of the following:
Performance marketing agencies
B2B companies with long sales cycles and high ticket value
Media & entertainment groups
CGI / VFX / animation studios
E-commerce or DTC brands with in-house media buying
Location-based entertainment or leisure operators
Skills
Soft Skills
Autonomy in producing copy and campaigns.
Decision-making