Market Insight Executive

10 ago - Italia
Coca-Cola HBC

MARKET INSIGHT EXECUTIVE

WE PLAY TO GROW AND WIN, do you ?

If you are interested in the field of Market insights and you would like to work in a young and dynamic company, this is your opportunity

WHAT WE WILL DO TOGETHER

Own and elevate the Market Insights agenda for senior management, ensuring decision-grade insight that drives growth, profitability, and execution excellence, including:
• Lead market share and performance analytics (e.g., Circana), integrating sell-in, sell-out, and financials at business unit level to inform priorities and investments
• Own the consumer insights program (Tradelab), defining the annual learning plan and translating findings into actionable commercial initiatives
• Lead the development of a system scorecard for the business unit ensuring KPI relevance, data integrity, and on-time delivery against an agreed operating cadence
• Co-lead with Customer Value Growth Team the Development and cascading of Coca-Cola Hellenic’s Category Vision for the business unit
• Provide visionary consumer,



category and customer insights in relation to how we can lead profitable category growth, Development of IC and Cold Drink and Key Customers.
• Play key role into LRP process for Coca-Cola Hellenic (Country specific initiatives), through identification of portfolio expansion towards the 24⁄7 beverage company. Providing the long-range volume and revenue opportunity assessment and planning.
• Define the addressable market and recommendation for new category/segment launches with relevant profit pools and positioning including the key channels and price segments
• Strategic lead in the planning and delivery of the annual Business Plan, collaborating cross functionally with Portfolio, RGM and KO teams to develop insight led, sustainable growth plans.
• Monitoring of BP implementation and tracking through the year, linking execution and sell-out performance.
• Lead insights input into the monthly BPMS routine, highlighting risks/opportunities, recommen

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