Commercial Director Branded Products

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7ccf46

Lead a global brand journey and shape the company's future growth.
Step into a pivotal role and elevate the company's branded portfolio.
About Our Client
Fast growing food company part of a multinational Group.
Job Description
This position carries full ownership of the branded P&L;, market and channel prioritisation, pricing architecture, distribution expansion, and activation strategy across European and international markets.
Main focus:
Branded revenue, profit, and market share growth
Brand equity and awareness
Innovation success rate and speed to market
Distribution gains and customer retention
ROI on marketing and trade investments
Forecast accuracy and working‐capital efficiency
Main responsibilities
Define and execute the growth strategy for European and international markets.
Set market, channel, and customer priorities to drive profitable expansion.
Represent the consumer and market perspective within senior leadership.
Lead brand plans, commercial forecasts, pricing strategy, and trade investment allocation.
Oversee competitive analysis, category reviews,



consumer insight programs, and performance dashboards.
Lead brand positioning, messaging, visual identity, and portfolio architecture.
Oversee integrated marketing campaigns, digital initiatives, PR, and trade communication.
Ensure packaging, POS materials, and digital touchpoints remain aligned with brand identity.
Strengthen brand value through trade marketing, promotions, and ROI‐driven activation plans.
Manage the innovation pipeline for branded and private‐label products.
Identify category trends, whitespace opportunities, and new growth areas.
Direct concept creation, consumer validation, packaging development, and line extensions.
Ensure innovation projects meet margin, operational, and sustainability requirements.
Deliver annual revenue, volume, margin, and market share goals.
Lead distributor negotiations, retail listings, and expansion in high‐potential markets.
Oversee pricing, margin managemen

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7ccf46