Lead Growth 1Weather

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7ccf5u

About 1Weather: 1Weather is a leading weather app dedicated to delivering hyperlocal and accurate weather insights to millions of users globally. Our mission is to empower individuals with timely weather information through innovation and user-friendly technology. With a strong focus on location-based insights and community engagement, we're looking for a Growth Lead to help scale our user base and drive meaningful impact.
Growth Strategy Develop and execute a comprehensive growth strategy to drive user acquisition, activation and retention. Identify new market opportunities and create plans to penetrate them effectively.
User Acquisition Design and manage data-driven campaigns across multiple channels (organic, paid, partnerships). Optimize app store presence to improve visibility and conversion rates (ASO). Test and scale innovative acquisition tactics leveraging location-based services and community involvement.
Retention & Engagement Build personalized user engagement strategies leveraging 1Weather's unique features like location chips and hyperlocal insights.



Partner with product and UX teams to create features that drive habit formation and user stickiness. Implement push notifications and in-app campaigns to keep users engaged.
Data & Analytics Set and monitor KPIs to measure the success of growth initiatives. Use analytics tools to understand user behavior and identify areas for improvement. Conduct A/B testing to optimize campaigns, features, and user flows.
Cross-functional Collaboration Work with product managers, designers, and engineers to prioritize growth-focused product changes. Collaborate with the marketing team on brand messaging and creative campaigns. Partner with sales and customer success teams to align on growth-driven objectives.
Leadership Mentor and guide team members focused on growth initiatives. Advocate for a growth-oriented mindset across the organization.
Qualifications Experience: 5+ years in growth, marketing, or product roles, pre

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7ccf5u