KERING EYEWEAR Smart Glasses Sr Communication Manager

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7ccvsx

Overview Experteer Overview
In this global role, you will develop and drive communication initiatives for the Smart Glasses category, shaping how the product is perceived in markets worldwide. You'll lead collaboration with creative agencies and internal teams to produce ADV assets and tech-driven content, guiding the full content creation process. You will partner with PR to craft consumer events and influencer programs, aligning with brand goals. This role offers an opportunity to fuse luxury aesthetics with cutting-edge technology to amplify brand storytelling.
Benefits Develop, create, and execute global communication activities for Smart Glasses.
Manage relationships with creative agencies and internal graphic teams for ADV assets and tech-driven content, overseeing the full process.
Collaborate with PR to define PR, consumer events, and influencer marketing strategy.
Responsibilities Develop,



create, and execute global communication activities for Smart Glasses.
Manage relationships with creative agencies and internal graphic teams for ADV assets and tech-driven content, overseeing the full process.
Collaborate with PR to define PR, consumer events, and influencer marketing strategy.
Qualifications Master's degree in a related field
7+ years in tech-driven communication, PR, and influencer marketing within wearables, consumer electronics, smart health, or IoT
Fluent in English and Italian; other languages a plus
Advanced proficiency with MS Office suite
Experience in cross-functional global collaboration and luxury/fashion awareness is a plus
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Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7ccvsx