Product Innovation Marketing Coordinator

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7ccxur

Job Description
Turn ideas into experiences. Shape what our guests will feel, remember, and love.
Live your ambition. Lead with impact
Join us in Genoa as Product Innovation Marketing Coordinator, where creativity meets execution and innovation becomes experience.
You will play a pivotal role in bringing Costa's product innovations to life—transforming ideas into meaningful, distinctive stories that guests can feel across every touchpoint.
In this role, you will help shape how our brand evolves, ensuring that every innovation is not only launched, but truly experienced—creating emotional connections and reinforcing what makes Costa unique in the world of travel.
From Product Innovation to Compelling Stories
Contribute to the development of product innovation concepts by providing market and consumer insights, ensuring a strong focus on brand differentiation. Translate selected innovations into clear, structured and engaging narratives, consistent with Costa's brand identity and campaign frameworks, in close alignment with Brand & Advertising.




Integrated Activation & Guest Experience Consistency
Plan and execute integrated communication and activation initiatives across onboard and offboard channels (digital, physical and experiential). Ensure consistency, quality and coherence of messaging across all guest touchpoints, working closely with Product and Operations to align the designed experience with its communication.
End-to-End Execution & Cross-Functional Orchestration
Coordinate the full lifecycle of marketing delivery—from asset creation (content, onboard materials, digital touchpoints and activations) to rollout across markets. Manage stakeholders, timelines and deliverables, partnering with Go-to-Market teams to enable effective distribution, and monitor performance of initiatives to identify optimization opportunities and strengthen brand impact.
What Makes You Unique
You bring 5–8 years of experience in Marketing, Product Marketing or Integrated Marketing, i

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7ccxur