De'longhi brand content production manager

10 ago - Italia
De Longhi Group

Questa posizione è in De'Longhi Group Il processo di selezione sarà interamente gestito De'Longhi Group. Role Mission To act as the creative engine of the Communications department, bridging the gap between "Big Ideas" and high-performance execution for the De'Longhi brand. You will strongly contribute to the transformation of our in-house content production model by integrating cutting‐edge Generative AI, overseeing brand‐specific content production, and supporting our Studio network. Your mission is to marry top‐tier creative craftsmanship with a "scale-mindset". Key Responsibilities Creative Excellence & Brand Stewardship Art Direction, Photography & Visual Identity: Assure the production and technical delivery of all "in house" content assets – from hero films to social snippets – ensuring alignment with the premium visual language of our Brand. Copy & Narrative Oversight: Partner with creative teams to ensure copy is not just "translated," but localized and tone‐perfect across all markets. Brand Guideline Governance: Act as the ultimate gatekeeper of Brand integrity,



ensuring every asset produced adheres strictly to established guidelines while pushing creative boundaries. The Digital Storefront: Amazon & e Commerce Innovation Improve the "Scroll-Stop": Elevate our presence on Amazon and global e‐retailers. You won't just "fill templates", you will treat the Amazon A+ page and Brand Store as a premium cinematic experience. Conversion‐Led Creativity: Use your expertise in e Commerce content to turn technical specs into lifestyle aspirations, ensuring our digital "shelf" is as prestigious as a flagship boutique. Dynamic Optimization: Lead the creation of high‐velocity e Commerce assets (static and video) that are engineered to convert, testing and pivoting based on real‐time shopper data. Strategic Production & Gen AI Innovation Advance Content Automation: Spearhead the "Self‐service" model by deploying Generative AI tools (e.g., Gemini, Eleven Labs, Claude) to c

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