Kering eyewear senior trade marketing specialist
Pubblicato il 10-08-2026 - Experteer Italy in Italia
Experteer Overview In this role you drive regional trade marketing initiatives to elevate in‐store visibility and sell‐out across channels for Kering Eyewear brands. You collaborate with global teams to adapt strategies locally, ensuring brand consistency and market growth. You oversee end‐to‐end trade marketing operations, from demand planning to distribution tracking, and support cross‐functional go‐to‐market initiatives. You will work closely with Brand Management, Communication, Trade Marketing and Training to optimise campaigns and KPIs while contributing to continuous process improvements. Retribuzione / Benefits Support the line manager in developing and executing regional marketing plans aligned with business priorities Collaborate with global teams to tailor strategies for local markets and address requests from local teams Contribute to creation and coordination of go‐to‐market toolkits for product launches and campaigns Oversee end‐to‐end trade marketing operations from demand planning to distribution tracking Monitor and update planning documents, calendars,
and status reports for regional initiatives Coordinate integrated ATL activities with Brand Communication teams (media, social, influencer, PR) Track campaign rollouts, identify gaps, and help channel teams optimise and scale practices regionally Review and follow up on investment plans (Marketing OPEX and CAPEX) and monitor spending vs. budget with Marketing Controlling Assist in forecasting and financial planning processes (BDG, FC1, FC2) and consolidate data for business reviews Track KPIs and develop dashboards to evaluate marketing effectiveness and ROI Prepare regional marketing reviews and management presentations Identify workflow efficiencies to streamline trade marketing operations Prepare visibility reports for marketing activations across distribution channels Responsabilità Master in Marketing 3/4 years of experience in a similar role, preferably in international and multi‐channel enviro