Digital Marketing Specialist
Pubblicato il 10-08-2026 - La Serena Hotel Forte Dei Marmi in Milano
Head of Digital & Visual Communications La Serena Hotel - Resistente dei Marmi Location: Forte dei Marmi (with flexibility) Type: Full-time La Serena is a design-led luxury hotel in Forte dei Marmi, conceived as a contemporary expression of the Italian Riviera — intimate, cultivated, and quietly confident. The hotel sits at the intersection of hospitality, lifestyle, art, and community, with a strong focus on narrative, atmosphere, and detail. This is not a corporate marketing role. It is a hands-on leadership position for someone who wants real ownership, responsibility, and the opportunity to shape how a modern luxury hotel is seen and experienced. The Role We are looking for a Head of Digital & Visual Communications — a visually fluent, highly confident individual who will define and lead how La Serena is presented across all digital and public-facing platforms. This role owns La Serena’s visual language, digital presence, and narrative coherence, spanning: - website and booking-facing content,
- social media and editorial storytelling,
- presentations, PDFs, and brand materials,
- photography, video, and seasonal campaigns,
- event and experiential communications. Key Responsibilities
- Own and continuously refine the La Serena website: structure, layout, sequencing, and visual rhythm
- Lead social media direction with a strong, consistent aesthetic and narrative voice (not trend-driven noise)
- Define and maintain the hotel’s visual language across all materials:invitations, announcements, menus, events, presentations, and guest-facing communications
- Translate the hotel’s ethos — understated luxury, atmosphere,
and place — into clear visual stories
- Capture content on property: rooms, gardens, food, guests, moments, and seasonal shifts
- Edit video content or manage photographers, videographers, and creatives as needed
- Work closely with ownership and management on positioning, messaging, and long-term brand direction
- Use AI tools intelligently and professionally to accelerate workflows and elevate output
- Ensure visual and communication excellence across all guest touchpoints, online and offline Who We’re Looking For We are looking for someone who leads, not waits. You are: - Highly visual, detail-obsessed, and narrative-driven
- Confident making decisions and taking full ownership
- Comfortable working closely with ownership in a small, fast-moving environment
- Equally strong conceptually and operationally
- Drawn to long-term brand building rather than short-term campaigns
- Genuinely aligned with the world of luxury hospitality, culture, and design Skills & Experience
- Strong background in visual communication, design, or digital storytelling
- Exceptional eye for layout, typography, and text-on-image
- Proven experience producing high-quality presentations, PDFs, and brand materials
- Confident working with CMS-based websites and booking-facing platforms
- Video editing skills or experience managing professional video production
- Experience in luxury hospitality, lifestyle, fashion, art, or design-led environments is highly valued **Job Types**: Full-time, Contract, Permanent
Contract length: 24 months Pay: €2,000.00 - €3,000.00 per month