Loyalty & Engagement Associate Manager

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7ch2xu

Responsibilities

- Support the design, implementation, and continuous improvement of loyalty programs and customer engagement initiatives across online channel
- Assist in designing and refining the online loyalty program, including objectives, mechanics, reward structures, and feasibility assessments (economic and technical)
- Support the continuous evolution of the loyalty strategy through benchmarking, customer insights, and analysis of engagement trends
- Collaborate with Snai Commercial team to define a unified strategy for engaging the online customer base
- Act as a contributor to the Loyalty Agile Team, supporting backlog refinement, requirement finalization, and prioritization of activities for planning, testing, and delivery
- Coordinate with internal stakeholders (Product, IT, Marketing, Responsible Gaming, Legal, Compliance) to support requirement definition, implementation, and launch activities
- Assist in defining and executing online program launch and communication plans with the Marketing team, ensuring alignment with broader brand and commercial goals
- Support the planning and execution of awareness and engagement campaigns across online channels, collaborating with the Marketing team to maximize reach and impact
- Track loyalty program KPIs (engaged customers, loyalty transactions, premio spending, CSI) and suggest actionable improvements




- Monitor the evolution of program resources (e.g. points fund, bonus allocation) and contribute to strategies to mitigate risk and maximize effectiveness

Requirements

- Previous experience in digital loyalty, customer engagement, CRM, CVM, marketing, or product‑related roles, preferably within online gaming, betting, entertainment, e-commerce, digital platforms, or other highly regulated and data‑driven industries
- Strong organizational and coordination skills, with the ability to manage multiple projects and stakeholders simultaneously
- Analytical mindset, with experience in customer behavior analysis, campaign performance tracking, and KPI reporting
- Strong problem‑solving skills and attention to detail, with the ability to translate insights into actionable initiatives
- Excellent communication and collaboration skills to work effectively across cross‑functional teams and contribute to executive‑level reporting
- Proactive, structured, and execution‑oriented, with the ability to contribute to both strategic planning and day‑to‑day delivery in complex, fast‑paced environments
- Fluency in English is required; knowledge of Italian or additional languages is considered a plus.
- Degree in Economics, Business Administration, Marketing, Management, Engineering, or a related field

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Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7ch2xu