E-com Lead
Pubblicato il 11-08-2026 - H&M in Milano
Job Description
WHAT YOU’LL DO
You will contribute to digital commercial performance by planning and executing daily product exposure on .com and app, ensuring the offer is relevant, visible, and aligned with commercial priorities.
Your key responsibilities include:
- Publish content on .com and app according to the commercial plan and in alignment with Marketing calendar
- Manage day-to-day execution of product exposure and optimize ranking, including deals and discount activities, according to the commercial plan and ad-hoc adjustments to secure optimal performance
- Use data‑driven insights to optimize navigation, product visibility, deals, and ranking for continuous commercial improvement
- Optimize internal search functionality, including keyword and synonym management, to enhance product discoverability.
WHO YOU’LL WORK WITH
You will work closely with Commercial Leads, who will provide input on campaigns, activations and product strategies, as well as with the Digital Experience Manager who will provide input on actions to ensure a seamless end-to-end digital shopping journey across customer groups.
You will also collaborate with Marketing teams and Customer Service to support commercial performance and enhance the customer experience.
WHO YOU ARE
We are looking for people with…
- Bachelor’s degree in Business, Marketing, Economics, or related field
- 2+ years’ eCommerce experience, preferably in fashion retail
- Experience working with eCommerce platforms and tools
- Strong knowledge of online merchandising, UX, and site optimization
And people who are…
- Strong analytical and commercial thinkers, with effective communication skills
- Able to collaborate effectively across functions and adapt to industry trends
WHO WE ARE
H&M; Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many,
and our customers are at the heart of every decision we make.
We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.
WHY YOU’LL LOVE WORKING HERE
At H&M; Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.
- 25% Staff discount on all our H&M; Group brands, both in stores and online (H&M;, COS, Weekday, Monki, H&M; HOME, & Other Stories and ARKET).
- H&M; Incentive Program (HIP) – a global program rewarding long-term dedication.
- Buoni pasto
- Supplementary Health Coverage (provided by CCNL)
- Optional private pension plan (provided by CCNL)
- Anniversary gifts at H&M; at 5, 10, 15 and 20 years of service
- Christmas gift
- Development Opportunities: Access to career growth within the H&M; Group, with opportunities both locally and internationally
- Learning Studio: digital platform offering different courses to support you in your development
- Access to GoFluent , a language learning platform for comprehensive language training catered to your professional needs
JOIN US
Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.
This is a full-time, permanent position based in Milan, Via Turati 9.
Take the next step in your career together with us. The journey starts here.
ADDITIONAL INFORMATION
The gross annual salary (RAL) for this position starts from €33.000. The final offer will be determined based on professional experience, skills, and specific qualifications.
We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.