Social Media Manager – Italian and English Speaker

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7ciup9

Job Responsibilities

- Join us as Social Media Manager Italy to define and execute Qonto's social media strategy across Instagram, LinkedIn, and YouTube for the Italian market.
- You’ll drive brand awareness, engagement, and customer acquisition through culturally resonant content, influencer collaborations, and data‑driven campaigns.
- You will report to Marta Rifà Llimós, Head of Southern Europe Marketing.
- Own the social strategy for Italy: Define the channel mix, content types (entertainment, product, educational, corporate), and calendar across IG, LinkedIn, and YouTube — with full autonomy.
- Build and run the content calendar: Coordinate the monthly publishing plan across Design, Press, Events, PMM, Community, and external agencies. You ensure on‑time delivery and strategic coherence.
- Create content hands‑on: Shoot and edit video/photo content using CapCut, Edits, Figma, or similar tools. Be comfortable on camera — you bring Qonto’s Italian brand to life through owned content.
- Run paid social campaigns: Manage LinkedIn campaigns directly, coordinate Instagram paid with our Italian agency, and support YouTube Ads with the media team.
- Track performance and evolve strategy: Extract KPIs, draw conclusions, and systematically apply learnings. You use data to evolve your approach, not just report on it.

Requirements





- 3 years as the in‑house social media owner for an Italian brand — not agency‑side. You’ve designed and executed the full channel strategy across IG, LinkedIn, and YouTube solo, without an account manager or team below you. B2B or scale‑up experience strongly preferred.
- Italian copywriting excellence: sharp, error‑free, culturally resonant. You localise, not translate. Perfect written and oral Italian and English.
- Data fluency: You work with Sprout, Google Analytics, Looker Studio (or equivalents) and you can walk through a campaign’s performance metric by metric and tell me what you changed as a result — not just that results were positive.
- Influencer management: You’ve run creator campaigns end‑to‑end — sourcing, briefing, negotiation, performance tracking. You’ve owned the full cycle.
- Paid social experience: You’ve managed LinkedIn campaigns and can brief an agency on Instagram paid with clear objectives and creative direction.

Core Competencies

Demonstrates expertise in social media strategy execution, content creation, and performance analysis, with a strong focus on brand awareness and customer engagement in the Italian market. Proficient in managing paid social campaigns and influencer collaborations while utilizing data‑driven insights to refine strategies.

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Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7ciup9