Enterprise Martech Program Manager
Pubblicato il 09-08-2026 - Experteer Italy in Genova
ppIn this role you bridge business strategy and technology to drive Costa's MarTech-enabled transformation around Omnichannel Personalization, Pricing and Bundling.
You'll work within Marketing Operations to translate ambitions into scalable platform capabilities and integrated solutions.
You'll engage across business, technology, and external partners to deliver complex enterprise programs that fuel growth and enhance customer experience.
A GenAI-enabled mindset will shape platform design, data, and automation to enable future-ready capabilities.
/pullidaily meal vouchers /lilifree medical insurance /lilifamily welfare benefits /lilidiscounts on cruises /liliBridge business needs and technology solutions to enable transformation initiatives /liliLead governance,
stakeholder and vendor coordination across a portfolio of programs /liliDefine requirements and capabilities for core MarTech platforms and integrations /liliManage end-to-end program lifecycle from envisioning to deployment and adoption /liliAct as MarTech and Digital lead for Pricing Bundling transformation /liliCoordinate cross-functional teams and external partners to ensure successful execution /lili6-8 years of experience in MarTech, Digital Transformation, Platform Delivery, Technology Consulting, Enterprise Program Management, or similar roles /liliProven track record delivering end-to-end programs across full delivery lifecycle /liliStrong understanding of MarTech ecosystems (CDP, Marketing Automation, Personalization, Omnichannel technologies) /liliAbility to translate strategic objectives into functional and technical solutions /liliExposure to AI, Generative AI, and data-driven capabilities in enterprise contexts /liliStrong stakeholder, vendor, and budget management with senior-leader influence /li /ulpIn this role you bridge business strategy and technology to drive Costa's MarTech-enabled transformation around Omnichannel Personalization,... /p /p #J-*****-Ljbffr