Loyalty & Engagement Associate Manager
Pubblicato il 09-08-2026 - Jobtailor in Milano
Responsibilities
Support the design, implementation, and continuous improvement of loyalty programs and customer engagement initiatives across online channel
Assist in designing and refining the online loyalty program, including objectives, mechanics, reward structures, and feasibility assessments (economic and technical)
Support the continuous evolution of the loyalty strategy through benchmarking, customer insights, and analysis of engagement trends
Collaborate with Snai Commercial team to define a unified strategy for engaging the online customer base
Act as a contributor to the Loyalty Agile Team, supporting backlog refinement, requirement finalization, and prioritization of activities for planning, testing, and delivery
Coordinate with internal stakeholders (Product, IT, Marketing, Responsible Gaming, Legal, Compliance) to support requirement definition, implementation, and launch activities
Assist in defining and executing online program launch and communication plans with the Marketing team, ensuring alignment with broader brand and commercial goals
Support the planning and execution of awareness and engagement campaigns across online channels, collaborating with the Marketing team to maximize reach and impact
Track loyalty program KPIs (engaged customers, loyalty transactions, premio spending, CSI) and suggest actionable improvements
Monitor the evolution of program resources (e.g. points fund, bonus allocation) and contribute to strategies to mitigate risk and maximize effectiveness
Requirements
Previous experience in digital loyalty, customer engagement, CRM, CVM, marketing, or product?related roles, preferably within online gaming, betting, entertainment, e-commerce, digital platforms, or other highly regulated and data?driven industries
Strong organizational and coordination skills, with the ability to manage multiple projects and stakeholders simultaneously
Analytical mindset, with experience in customer behavior analysis, campaign performance tracking, and KPI reporting
Strong problem?solving skills and attention to detail, with the ability to translate insights into actionable initiatives
Excellent communication and collaboration skills to work effectively across cross?functional teams and contribute to executive?level reporting
Proactive, structured, and execution?oriented, with the ability to contribute to both strategic planning and day?to?day delivery in complex, fast?paced environments
Fluency in English is required; knowledge of Italian or additional languages is considered a plus.
Degree in Economics, Business Administration, Marketing, Management, Engineering, or a related field
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