Marketing Intern - Motorcycle & Tire Brand Strategy

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7cta4m

Pirelli was founded in Milan in 1872 and today stands as a global brand known for its cutting-edge technology, high-end production excellence and? Passion for innovation that draws heavily on its Italian roots. With 18 production plants in 12 countries and a commercial presence in over 160, Pirelli has around 31,300 employees and had a turnover of about 6.6 billion euro in 2022.

It is among the world 's major producers of tyres and associated services and the only one focused solely on the Consumer tyre market, which includes tyres for cars, motorcycles and bicycles.

Internship Marekting Moto

- Market analysis, product range definition, monitoring the evolution of the circulating vehicle park;

- Collects the consumer behaviour and brand positioning through the analysis of the performance of promotional campaigns and reporting activities;

- Managing of the content social media plan and supporting in the realization of material for the local pages/contents;

- Analysis and reporting focus on sell in, secondary sell in and sell out;





- Development and updating benchmark vs competitors;

- Interaction with Marketing functions with the goal to enhance product features and position in the market;

- Relationship with the sales force for dealer management

- Supporting the production of product material for the local PoS (brochures, leaflets, flyers, ect.) and technical training with dedicated presentations.

Skills &

Competencies

- Openness to embrace new challenges and adapt to a dynamic work environment;

- Strong interpersonal skills, teamwork, and organizational capabilities;

- Basic knowledge/passion for the motorcycle/tyre sector is considered a plus.

- Studies & Degree Master's degree in Economics, Marketing Management or related fields.

- Language Fluency in Italian and English (at least B2).

- Digital / IT Skills Proficiency in using Microsoft Office suite, in particular Excel

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7cta4m