E-commerce and Digital Marketing Specialist

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7cue7v

We are seeking a Digital Marketing Specialist to generate qualified leads for Red Raion's commercial lines through paid campaigns and conversion copy. The ideal candidate writes the copy and runs the campaigns personally, manages a media budget with direct accountability on cost per lead, and reports performance on a monthly basis. Setup, management and optimization of campaigns on LinkedIn Ads, Google Ads, Meta Ads and YouTube Ads.

Allocation of the monthly media budget across the commercial lines. Writing of ad copy, landing pages and email sequences for B2B buyers in location-based entertainment. Construction and maintenance of retargeting audiences and lookalike segments from website traffic, CRM lists and video views.

Management of lead flow from ad platform to CRM, with source tracking on every lead. Setup and maintenance of automated nurturing sequences per commercial line. Weekly reporting on spend, leads, cost per lead and conversion rate by line.

Requirements (Must-Have)Experience Minimum 3 years managing paid campaigns with direct budget responsibility. Hands-on experience with Meta Ads Manager and Google Ads, including search, display and YouTube.





Experience writing conversion copy for ads, landing pages and email sequences.

Portfolio with campaign data: budget managed, cost per lead, conversion rates.

Industry Background

Experience in one or more of the following: Performance marketing agencies B2B companies with long sales cycles and high ticket value CGI / VFX / animation studios Decision-making based on campaign data. Discipline in documenting tests, including the ones that fail. Reliability on reporting deadlines.

Fluent

English (C1 level or above), written and spoken Copywriting for conversion across ads, landing pages and email. Funnel construction from first impression to booked meeting. Conversion tracking setup and attribution across platforms. LinkedIn Campaign Manager experience in B2B with sales cycles of 6 months or longer. Copywriting in both Italian and English.

Google

Analytics 4 and Google Tag Manager. Basic image and video editing for ad creative (Canva, CapCut or Adobe suite).

Experience with local B2C campaigns for a physical venue (a plus). #

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7cue7v