What do we do?We are a Spanish pharmaceutical company engaged in the research and development, manufacturing and marketing of small molecules and biological medical products. We likewise use our sales channels to market a number of licensed pharmaceutical products, imaging contrast agents and other products for hospital use, as well as OTC pharmaceuticals. All of this is carried out through our specialized sales team formed by more than 260 people who promote the products with specialized medical professionals and in hospitals and pharmacies.
Purpose and Mission of the RoleThe Italian Market Development Manager is responsible for leading the commercial development and market expansion of Cells-IA (a Spanish digital diagnostics software company specializing in AI-powered digital pathology solutions and a subsidiary of the pharmaceutical company Rovi) in Italy. The primary mission is to establish Cells-IA as a recognized partner within the Italian pathology ecosystem by generating market awareness, building strategic relationships, creating qualified commercial opportunities,

and securing reference customers that support the company’s long-term growth. The position combines business development, strategic market analysis, commercial execution, and customer relationship management. It requires a proactive, field-oriented approach focused on building relationships with Italian public and private healthcare organizations, pathology laboratories, clinicians, Key Opinion Leaders (KOLs), and strategic partners. Success will be measured by the ability to systematically develop the Italian market, create a sustainable commercial pipeline, and establish the foundations for future business growth. Success is not measured solely by revenue generation, but also by building the market foundations that enable sustainable long-term growth.
Key Responsibilities
- Market Development
- Develop and execute the Italian market development strategy for Cells-IA.
- Maintain a deep and up-to

Position: Italian Market Development Manager – Digital Pathology

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