VP, Trade Marketing

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7d3wpv

We have a current opening for a VP of Trade Marketing and are actively reviewing applicants.

The VP of Trade Marketing is accountable for the in‑store activity plan to execute brand strategy at retail for the entire Ferrero USA portfolio (all categories and all brands). This includes developing and cascading the Go to Market plans detailing the execution standards for distribution, shelving, merchandising, and pricing (DSMP). This position owns the portfolio level in‑store activity calendar, making prioritization decisions on what to execute at retail. The position also owns the Financial KPI attainment for all brands. This position supports and provides thought leadership among key cross‑functional internal relationships, including Category Management, Marketing, Revenue Management, Demand Planning, and Sales Account Teams.

This is a hybrid position, three days on‑site and two days remote.

Main Responsibilities:
In‑Store Activity Strategy
- Manages team to develop in‑store activity plans to execute brand strategies at retail




- Develop Go to Markets plans including execution standards for distribution, shelving, merchandising, pricing by Class of Trade
- Create KPI objectives aligned by Class of Trade trends and strategy
- Develop prioritized tentpole activity plan across portfolio
- Define in‑store execution objectives
- Responsible for the development and execution of in‑store activations and POS
- Partner with customer teams and Marketing to develop actionable plans to drive accelerated growth or improve profitability
- Develop trade and consumer unit pack/price architecture framework to deliver strategic channel and customer opportunities

Annual Planning & Trade Investment
- Develop and maintain the long‑term planning for the trade marketing function on the horizon of 1‑3 years
- Ensure proper lead time and content for best‑in‑class innovation launches, meeting customer lead times
- Supports the planning and execution of seasonal and everyday portfolio
- Pro

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7d3wpv