Bitcoin e-commerce co-founder

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7d428g

We’re looking for a co-founder for a Bitcoin e-commerce project.
IntroHi, I’m Massimo, founder and CEO of Offdigit.
At Offdigit, we build products that do more than just work technically. We care about how they shape culture, behaviour, and the way people think about the world.
I am now working on a new Bitcoin related project connected to e-commerce. The goal is to explore how Bitcoin can move from being a niche topic to something that is part of everyday life, through what people buy, use, and support online, often expressed through fashion and lifestyle products. The concept is already in motion, but we are intentionally keeping the details private for now. We will define the final shape of the project together.
Who we’re looking forI’m looking for a true co-founder to build this project with me from the ground up.
You:
- have a strong entrepreneurial mindset and want to own something, not just execute tasks
- understand how to build and grow an e-commerce business (from zero, not only in a corporate environment)
- experience with fashion, streetwear,



or other lifestyle brands is a plus, but not mandatory
- are already interested in Bitcoin and its culture, or you feel a strong pull toward it and are ready to go deep
- are comfortable working with uncertainty, making hypotheses, and testing them quickly with real users and real numbers

You do not need to be a developer or a designer, but you need to understand product, customers, brand, and economics well enough to make informed decisions and challenge assumptions.
What you’ll be doing
- Shape the vision and positioning of the project together with me, turning a high level idea into a concrete value proposition.
- Help define what we sell - starting from apparel and lifestyle products - to whom, and why they should care.
- Lead the e-commerce side: platform choice, store setup, analytics, funnels, and optimisation.
- Design and run experiments to test demand, pricing, and messaging with minimum waste of time and

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7d428g