Marketing Manager, Emea – Luxury
Pubblicato il 12-08-2026 - McIntosh Group in Milano
Job OverviewEMEA Marketing Manager for McIntosh and Sonus Faber, responsible for marketing planning and execution across Europe, Middle East & Africa, translating global direction into impactful regional brand initiatives.
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Responsibilities
- Plan, develop and own the regional activation plan, calendar, and budget, aligned with global strategy and sales priorities.
- Build and execute regional marketing initiatives to drive brand awareness, consideration and demand among target audiences.
- Localize global brand activations and partnerships to meet regional market needs and support sales growth.
- Build and maintain relationships with regional distributors, dealers, and partners to support local activations.
- Lead rollout of marketing assets and guidelines across regional dealers, distributors and sales channels.
- Partner with sales teams, distributors and dealers to gather local market insights, set KPIs, generate reports and share learnings.
- Support regional PR efforts and coordinate with the Global PR team to amplify brand visibility.
- Coordinate with Automotive teams (Bose & partner OEMs) on regionally relevant partnership activations.
- Cross‑functional collaboration with sales, creative, product marketing, and sales enablement teams.
Qualifications
- 8+ years of experience in marketing program or project management, preferably in a corporate or global setting.
- Proven experience managing cross‑functional marketing initiatives from strategy through execution.
- Strong background in campaign planning, product launches and go‑to‑market strategies.
- Experience working with creative teams, product marketing, and sales enablement.
- Familiarity with marketing automation platforms, CRM systems (e.g., Salesforce) and project management tools (e.g., Asana, Smartsheet, Jira).
Skills
- Exceptional project management and organi