12 ago - Piemonte
ToolsGroup
About the role
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We're looking for a Senior Manager, Customer & Partner Marketing to own the programs that grow revenue from our existing customers and through our partners and channel.
You'll drive cross- and up-sell campaigns into our installed base, lead our regional customer events (Decisive), and build partner co-marketing that creates and progresses pipeline. This is a highly cross‑functional role at the centre of Marketing, Product Marketing, Content, Customer Success, Sales and our partner ecosystem — ideal for someone who loves bringing people and moving parts together to deliver programs that land.
What you’ll do
Customer marketing & growth
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- Design and run cross‑sell / up‑sell campaigns to expand within the installed base — new modules, use cases and verticals on the Decion platform.
- Partner with Customer Success, Product Marketing, and Sales on expansion plays,
and work with our content team to bring the right customer proof points and stories into your campaigns.
- Build customer lifecycle and nurture programs that drive retention and expansion pipeline.
- Drive recruitment and attendance for product release webinars (run by Product Marketing), driving strong customer attendance and engagement.
- Establish Sales/Marketing cadences to identify, track and progress customer‑influenced and sourced pipeline.
Customer programs & events — Decisive
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- Coordinate and deliver our regional Decisive customer events end‑to‑end: experience, logistics, sponsorship, budget, and the recruitment and attendance campaign for each.
- Work with our content and product marketing teams — who shape the agenda — to bring each event together on time and to a consistent standard.
- Hold a consistent Decisive brand and experience across both regions while each event is tailored to its regional audience.
- Coordinate across Content, Product Marketing, Customer Su
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