Market Insight Executive

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7d5yyt

WHAT WE WILL DO TOGETHER

Verifichi che le sue competenze e la sua esperienza corrispondano ai requisiti di questo ruolo, quindi si candidi con il suo CV qui sotto.

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- Own and elevate the Market Insights agenda for senior management, ensuring decision‑grade insight that drives growth, profitability, and execution excellence, including:
- Lead market share and performance analytics (e.g., Circana), integrating sell‑in, sell‑out, and financials at business unit level to inform priorities and investments
- Own the consumer insights program (Tradelab), defining the annual learning plan and translating findings into actionable commercial initiatives
- Lead the development of a system scorecard for the business unit ensuring KPI relevance, data integrity, and on‑time delivery against an agreed operating cadence
- Co‑lead with Customer Value Growth Team the Development and cascading of Coca‑Cola Hellenic's Category Vision for the business unit
- Provide visionary consumer, category and customer insights in relation to how we can lead profitable category growth,



Development of IC and Cold Drink and Key Customers.
- Play key role into LRP process for Coca‑Cola Hellenic (Country specific initiatives), through identification of portfolio expansion towards the 24/7 beverage company. Providing the long‑range volume and revenue opportunity assessment and planning.
- Define the addressable market and recommendation for new category/segment launches with relevant profit pools and positioning including the key channels and price segments
- Strategic lead in the planning and delivery of the annual Business Plan, collaborating cross functionally with Portfolio, RGM and KO teams to develop insight led, sustainable growth plans.
- Monitoring of BP implementation and tracking through the year, linking execution and sell‑out performance.
- Lead insights input into the monthly BPMS routine, highlighting risks/opportunities, recommending trade‑offs, and aligning stakeholders on actions.

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7d5yyt