Milan Italy Milan, Italy Commercial
Pubblicato il 12-08-2026 - Bacardi-Martini in Milano
As Activation Manager you will be part of the customer marketing team in Italy and will be responsible for the On-Trade execution of the activities in the local Integrated Activity Planning (IAP) for key outlets and hotspots for Core and Premium brands ensuring that excellent execution is at the forefront of all our customer facing activity.
You will have a strong footprint in the field and work closely with Sales team assuring a cohesive approach to planning & execution to ensure consistency and effectiveness, according with local market needs and fully aligned with Brand/Customer Marketing Managers.
You will build and develop best in class customer marketing capabilities at a local level that will enable us to win in Key cities and summer hotspots.
The nature of the role will mean that the majority of your time will be spent in the field supporting Sales for customers’ plan to ensure the excellence in the plan’s execution.
RESPONSIBILITIES
• Deep knowledge of the Core/Premium brands BVI’s, assuring updates with the BM/CPA
• Assure the update of all new Brand Assets that can be adaptable/used by the team in the Brands sharing tools
• Responsible for the Core and Premium brands On-Trade tailor-made Visibilities and Activations in line with the IAP Activities and requests within Customer agreements
• All the tailor-made visibilities will require a visit to the outlet to assess if the brand proposed fits and to receive inputs from the Customer.
• You will lead the development and implementation of a variety of customer-focused materials and programs according with Brands toolkits, local social responsibility policies and regulations
• You will be responsible for the BTL Agency Management concerning On-Trade execution projects: Briefing, Production and Activation.
• Work with Design Agencies for the Brand visuals proposal (aligned with BM/CPA) and assure approval of the Customer through the Business Managers (this may require several rounds of adaptations until reach a